Welcome to CIRCLE 2025!
We’re thrilled to welcome foodservice consultants, hospitality professionals, and industry leaders from around the world to Hoi An for CIRCLE 2025: The FCSI Asia Pacific Conference. Over three days, this exclusive gathering will bring together the best minds in the business to connect, collaborate, and shape the future of foodservice.
From July 24 to 27, 2025, expect a high-energy program filled with insightful discussions, interactive panels, and hands-on experiences that address the most pressing challenges and exciting innovations in our industry today. Whether you’re looking to explore emerging trends, build lasting partnerships, or gain fresh perspectives, CIRCLE 2025 is the place to be.
What is C.I.R.C.L.E.?
CIRCLE stands for Conversations on Resilience, Innovation, Collaboration, Leadership, and Evolution—the fundamentals that shape the future of hospitality and foodservice.
This year, we’re tackling the big questions: How do we design for an industry that never stops changing? What’s next in AI, automation, and sustainability? How do we create spaces that feel effortless for guests but operate with precision behind the scenes?
Expect insightful keynotes, dynamic panel discussions, immersive site visits, and more opportunities to connect than you’ll know what to do with—all set against the breathtaking backdrop of Hoi An.
The CIRCLE 2025 Program Promises
a Dynamic Lineup
Big Ideas from Big Thinkers
Fresh insights from industry leaders who are shaping the future of foodservice, hospitality, and design. Expect conversations that challenge the way we think about our industry.
A Taste of Hoi An
This isn’t just about great food (though there will be plenty of that). It’s a chance to immerse yourself in one of Southeast Asia’s most exciting tourism destinations, learn about the region’s deep culinary traditions, and see firsthand how hospitality is evolving in Vietnam.
The Future of Foodservice, Unpacked
From AI and automation to sustainability and large-scale hospitality planning, our speaker sessions and panels will dive into the trends and challenges shaping the industry today—and what’s coming next.
Behind-the-Scenes Access
Take an exclusive tour of the integrated resort hosting the conference. Get a firsthand look at large-scale hospitality operations and gain insights into what it takes to create a world-class food and beverage destination.
Networking That Doesn’t Feel Like Work
The best connections happen when you’re relaxed. Meet fellow industry pros, exchange ideas, and build lasting relationships—whether it’s over coffee, cocktails, or a beachside dinner.
We Share. We Support. We Inspire
Join us in Hoi An for three days of bold ideas, great conversations, and unparalleled networking with the industry’s top minds.
Build relationships that matter, exchange insights that inspire, and be part of the conversations shaping the future of foodservice.
We’ll see you there.
Thank You to Our Sponsors
GOLD SPONSOR
SILVER SPONSOR
BRONZE SPONSOR
Event Highlights
The FCSI Asia Pacific Conference 2025 offers a curated program of thought-provoking keynotes, panel discussions, interactive workshops, and networking opportunities. This year’s conference will focus on hospitality innovation, emerging foodservice trends, and business strategies to thrive in a rapidly evolving industry.
Here’s What’s on The Agenda
Mega Projects and the Future of Hospitality – How do you plan and execute large-scale developments in a world that won’t stop changing? Experts break down the realities of designing for the future.
The Restaurant Industry in 2025: Surviving, Thriving, and Everything in Between New challenges – New opportunities. What will define success in the years ahead?
AI in Hospitality: Beyond the Hype – We all know AI is changing the game, but how do we make it work in real-world foodservice operations? This session gets into the practical side of automation, guest experiences, and efficiency.
Interactive Panel Discussions
Some topics demand a deep dive. Others spark debates that go well beyond the stage. At CIRCLE 2025, we’re mixing expert-led talks with dynamic panel discussions, creating space for big ideas, fresh perspectives, and honest conversations about where the industry is headed.
Expect industry leaders, top consultants, and hospitality innovators to weigh in on the trends, challenges, and shifts shaping foodservice today. Whether it’s rethinking restaurant design, navigating sustainability, or adapting to a rapidly evolving market, these sessions will challenge assumptions and spark new ways of thinking.
This isn’t about one-way presentations. It’s about real discussions, real insights, and real solutions. Get ready to join the conversation.
Networking and Social Events: The Heart of the Conference
One of the most important reasons FCSI exists is to connect people. Learning is valuable, but the relationships built at these events are just as important. Some of the best conversations happen outside the conference room, over a meal, during a product showcase, or in a setting where people can exchange ideas freely and form lasting connections.
At CIRCLE 2025, networking is a core part of the experience. Here’s what to expect:
Welcome Party – An evening by the pool with cocktails, great food, and an easygoing atmosphere. This is the chance to catch up with familiar faces, meet new ones, and ease into the conference in a relaxed setting.
Networking Lunches & Product Showcases – Conversations don’t stop between sessions. Networking lunches provide a space to continue discussions while enjoying exceptional food. Product showcases offer a hands-on look at the latest innovations in foodservice, giving attendees the chance to engage with industry-leading suppliers and consultants.
Farewell Party at NOX Beach Club – A celebration to close out the conference with music, great food, and a lively atmosphere. Whether it’s toasting new partnerships or simply enjoying the last night together, this is where the event comes to a close in style.
Spousal Program & Excursions
For those traveling with spouses or family members, we’ve arranged optional tours showcasing the best of Hoi An and its surroundings. While conference sessions are in full swing, guests can explore the UNESCO-listed Old Town or take a day trip to Ba Na Hills, home to the famous Golden Bridge and breathtaking mountain views.
On July 27, we’ve planned excursions for conference attendees, offering a chance to experience more of Vietnam’s rich culture. For those who play, the CIRCLE 2025 Golf Tournament will provide the perfect mix of networking and competition on a championship course.
Conference Highlights: Innovation in Action
Catch the most inspiring moments, key discussions, and groundbreaking ideas shared during our recent conference.
Conference Itinerary
THURS
JULY
24
The Cove Beachside Restaurant
FRI
JULY
25
Ben Gregoire + Mike Jones + Tina Nielsen
(Alburn William, Vant Tan & Prakash Alagu
CKP Hospitality Consultants)
The Secret Sauce of Hospitality Success
( Kevin Cherkas + Virginia Entizne – Cuca Bali)
(Kip Serfozo – Vice President of Design,
Cinni-Little International)
Hospitality Environments
(Albin Chavy – Regional Director of Strategic Projects,
Compass Group)
(Alexandre Ruas – Founder, Behind Bars)
Lessons from the Field and What Lies Ahead.
Arturo Sims – Director, Design Development & Operations
– Marriott International
Tina Nielsen & Mike Jones
SAT
JULY
Eric Norman FCSI WW President and Former FCSI WW
President Mario Sequeira
What’s Next for Accor?
Tony Chisholm – Vice President Food & Beverage Asia &
MEA Premium, Midscale & Economy Hotels, Accor Hotels
Challenges in Design
– Bruno Magro (FCSI) – Managing Director Think Food
Concepts
– Ralph Frehner – Vice President Operations – F&B – Four
Seasons Hotels & Resorts
– Karen Hay – Founder & Creative Director – IN-dulge
Managing Director, Asia – Kristina Zanic Consultants
– Meghan Daro – Vice President – Consultant Services – The
Middleby Corporation
Joe Schumaker – CEO of FoodSpace
Chair – FCSI Worldwide Technology Committe
Allied Members (Consultants + Allied Members
Fireside Chat/Panel Series)
– Matt Roberts – Managing Director UNOX Middle East,
North Africa
– Charles Kim – Director of National Accounts Turbo Air
Refrigeration
– Andrew Brain – Director – MTD Hospitality Consulting &
Foodservice Consultants Australia (FCA) – FCSI APD Past
Chair and Board Member
– Christine Guyott – Executive Principal – Rippe
Associates – Chair – FCSI The Americas Division
FCSI Education Foundation
(Kathleen Held – CEO & President Cini-Little International,
Inc President – FCSI Education Foundation)
High-Demand Kitchen
(Robin Wittke – CEO – Sicotronic)
Equipment Performance and Training
(Leonard Lam – Managing Director, Welbilt Asia Pacific
FCSI Asia Pacific Board Member)
Debbie Yong – Founder and Chief Strategist
Atypical Media
Tina Nielsen & Mike Jones
SUN
JULY
Some of Our Speakers
Arrival & Transportation Options
Arrival & Transport
The nearest airport is Da Nang International Airport (DAD), located approximately 40 minutes from Hoi An. Da Nang is a major international hub with frequent flights from across Asia, Australia, and Europe.
Airport Transfers & Transport Options
Conference Shuttle Service: The resort has a complimentary Shuttle bus with 16 seats. More information can be found here: Hoiana Express Please be aware that the shuttle bus operates on first come first serve and luggage space is limited. The bus will depart promptly at the designated time, we suggest you should arrive 10 -15 minutes in advance to catch the bus.
The Schedule as follows:
Private Car or Taxi: Airport taxis and private transfers are available, with fares ranging from 500,000 to 700,000 VND (USD $20-$30).
To organise a private car with the resort, please email the New World Hoiana Beach Resort Concierge.
NWB Concierge – nwb.concerge@hoiana.com
Ride-Hailing Apps: Grab (Vietnam’s ride-hailing services) operate in both Da Nang and Hoi An.
Visa Requirements: Vietnam offers visa exemptions for select nationalities. Others may require an eVisa, which can be applied for online in advance. Check with your local embassy or visit Vietnam’s official immigration website for updated visa policies.
Accommodation
Hoiana Resort & Golf will host conference attendees, offering a luxurious beachfront setting with stunning ocean views, premium dining, and world-class amenities.
To secure your room at a special FCSI 2025 rate, book directly through this link:
Hoiana Resort & Golf Accommodation Booking Link
For FCSI consultants we will be rebating 3 nights accommodation. If you can please pay first we will be organising for the rebate to be paid after the conference.
Room Types Available: Deluxe, Suites
Onsite Amenities: Multiple dining options, spa and wellness facilities, private beach access, and a championship golf course
Early Arrival and Extended Stay: Special rates apply for guests arriving before July 24 or extending their stay after July 27
If there are any queries in relation to your accommodation, please contact
Local Attractions: Discover Hoi An
Ancient Town
and Japanese Bridge
Stroll through Hoi An’s lantern-lit streets, lined with centuries-old shophouses, temples, and cafés. The iconic Japanese Bridge, an architectural marvel built in the 16th century, is a must-visit and a symbol of the town’s rich cultural heritage.
Golf in Hoi An and Da Nang
Stroll through Hoi An’s lantern-lit streets, lined with centuries-old shophouses, temples, and cafés. The iconic Japanese Bridge, an architectural marvel built in the 16th century, is a must-visit and a symbol of the town’s rich cultural heritage.
Hoi An Street Food and Markets
Savour the flavours of Vietnam at Hoi An’s vibrant night markets. From the renowned Bánh Mì (Vietnamese sandwiches) and Cao Lầu noodles to fresh seafood, the town offers a culinary journey that delights every palate.
Tailor-Made Fashion
and Handicrafts
Stroll through Hoi An’s lantern-lit streets, lined with centuries-old shophouses, temples, and cafés. The iconic Japanese Bridge, an architectural marvel built in the 16th century, is a must-visit and a symbol of the town’s rich cultural heritage.
Registration & Contact Details
Registration Deadline
Final RSVP Deadline: 9th June 2025
Conference Fees & Inclusions:
FCSI Consultant Members: Complimentary
Conference Fee: $600 USD
Spouse Rate: $400 USD
Your Registration Includes:
Access to all keynotes, panel discussions, and roundtables
Exclusive networking sessions and social events
Gourmet meals, including breakfasts, lunches, and themed dinners
Guided site visits, study tours, and cultural experiences
Conference materials and attendee package
Complimentary airport transfers for designated times
Registration does not include optional excursions / golf which will take place Sunday July 27.
Complementary alcoholic beverage during conference organised events.
Accomodation:
Conference attendees can book their stay directly at the Hoiana Resort & Golf using our special conference rate.
How to Register:
To confirm your attendance, please RSVP via email to: apdconference@fcsi.org
Subject: FCSI APD Conference 2025 Registration – [Your Name]